Weekend Reading for Online Entrepreneurs – September 8, 2017

In this weekly post I curate the best of the content I found and reviewed for online entrepreneurs.
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Current episodes focus on building a WordPress platform for your business, live streaming, home studios, and much more. Head over to https://strongstart.fm/podcast for details.

Develop Your Expertise

The articles in this category are about self-improvement and learning.

How to Network at a Conference: 101 Tips From Marketing’s Best

Conferences are not for the faint of heart. It’s a challenge to leave with fresh relationships and meaningful connections. That’s why you should consider adopting some of these 101 networking tips. Continue reading → The post How to Network at a Conference: 101 Tips From Marketing’s Best appeared first on Content Marketing Institute…. How to Network at a Conference: 101 Tips From Marketing’s Best

This Fall and spring I'll be going to a few conferences in the online business space, first up is Youpreneur Summit in Nov so I'm going through a few resources and a course on networking at conferences. In my corporate role I've spoken at conferences for years now which makes networking much easier since people want to interact with the speakers.

I'm a strange case where I have no problem presenting to 1000 people but if you put in me in a small group with people I don't know, I become an extreme introvert. So I'm looking forward to these conferences as a chance to try to get much better at networking. This article has over 100 tips on this topic.

How to Manage Blog Content With Trello

http://www.socialmediaexaminer.com/manage-blog-content-trello-how-to/Do you need a better way to manage your blog content? Looking for a tool to outline your blogging workflow from beginning to end? In this article, you’ll discover how to effectively organize how you brainstorm, write, and publish your blog’s content with Trello. #1: Create a Trello Board for Your Blog Workflow Trello is [… How to Manage Blog Content With Trello

This article is about Trello which I have used but you can also use Asana since it added the “board” view last year which is what I currently do. It's a great way to simulate the benefits of having a full content team even if you are a solo entrepreneur or it's you plus a virtual assistant.

In my series on building the perfect blog post, I broke down the content process from planning through publication. Each of those steps (Topic Research, Keyword Research, Headline, etc.) is a step in a workflow. Trello, Asana, and similar tools let you visually see where each post is in that workflow.

In my episodes on this topic, I also showed how you can associate detailed checklists with each step of the workflow (I use Process Street, where I am an affiliate for that but it can be done inside Trello or Asana too)

All of these techniques help you get more organized with your content production and to get better at each step as you learn and update your checklists.

Build Your Platform

The articles in this category cover your personal and business brand, your online presence.

Is Twitter in 2017 Even Worth the Trouble?

http://www.convinceandconvert.com/social-media-strategy/is-twitter-in-2017-even-worth-the-trouble/Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content…. Is Twitter in 2017 Even Worth the Trouble?

I have a feeling we're going to see a lot of articles on this topic as we wind toward the end of 2017. Very few of the influencers I follow are actively engaging on Twitter. Most are just auto-posting and re-posting their content there with a few interactions sprinkled in.

For news and celebrities it is still quite popular, but the engagement statistics in this article are shockingly low.

For those of us early in online business, this is disappointing as Twitter is by far the easiest and least effort social network to get started with. In the old days you get expect to get some decent reach in terms of retweets and sharing of your content if you posted on Twitter a few times. Now, it's more like Facebook where only selected content is shown to even your followers until they scroll through everything the Twitter algorithm thinks they want to see.

Personally, I think the writing is on the wall for Twitter. A Gary V says, radio is still around so, Twitter may never fully go away but I think the online business space is in the process of moving on…The Ultimate Guide to Live Video (on Every Social Platform)

While it’s no secret that video has been dominating marketing for several years, there’s no doubt that 2016 and 2017 have been the years of live video. It feels like every other day I’m getting a notification that someone I know is going live on some platform, and we’re getting frequent updates to both Instagram’s Read more… The Ultimate Guide to Live Video (on Every Social Platform)

Great article here on the specifics of going live on Facebook, Instagram, Periscope, and YouTube. For each there is a quick overview of the service and what you can do live, then a step-by-step walk through of how to go live on each platform.

Grow Your Business

The articles in this category cover online business topics such structure, legal, accounting, and so on.

3 Components to Running a Smooth Content Operation

Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading →… 3 Components to Running a Smooth Content Operation

I like articles such as this one where they describe how medium to large organizations handle online business and content marketing. One of the missions of StrongStart.fm is to help the solo and small team entrepreneur compete with the big guys by replicating their well developed processes by using technology, automation, and outsourcing.

Reading this article you will probably think like I did “man, I'll never have a dedicated team of authors, editors, designers, developers, etc. However, if you think about each phase and role they describe, you can imagine that for some like editing, you can use a tool like Grammarly or Hemingway App. For others like design, low cost options like Fiverr or DesignCrowd can be used for outsourcing.

Low cost tools like Trellor or Asana and Slack can be used to manage the workflow and collaboration. The amount of tools, service providers, and freelancers available today to the solo online entrepreneur are incredible. That's why I started StrongStart.fm: to help folks take advantage of them!

What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)

https://blog.hubspot.com/marketing/what-is-a-pillar-pageJust when you thought you understood SEO … search changed. Again.

In this blog post, we'll walk you through the ways search has changed, the scoop on topic clusters, and how pillar pages fit into the equation…. What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)

This is an interesting and easily readable article on a trend in SEO that Hubspot calls “topic clusters”. The general idea is that in order to truly rank for a given topic or set of keywords, one article on your site will not generally be enough.

To be seen as authoritative on a topic, you need to cover it in depth, across multiple posts and pages. The search algorithms don't look at each post independently and determine a ranking, they look at the totality of your content.

This article focuses on the topic of content clusters and how a pillar page that ties together all of your content on the topic can rank highly and also pass on some of that ranking to your other pages on the topic.

What I like about this (and the direction of SEO in general) is that the bottom line is the search engines are getting very good at finding the great content, which encourages all of us to actually create good content instead of playing SEO games.

That's it for this week! Let me know in comments if you found any other interesting content this week!

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