Weekend Reading for Online Entrepreneurs – September 22, 2017

In this weekly post I curate the best of the content I found and reviewed for online entrepreneurs.
Image of StrongStart.fm - Design, Automate, and Outsource the Technology of Your Online BusinessI just launched the StrongStart.fm podcast! I am delivering a weekly episode and focusing my content on helping you design, automate, and outsource the technology of your online business.

Current episodes focus on building a WordPress platform for your business, live streaming, home studios, and much more. Head over to https://strongstart.fm/podcast for details.

Develop Your Expertise

The articles in this category are about self-improvement and learning.

Top Facebook Updates That You Can’t Afford to Miss – September 2017 Edition

https://adespresso.com/blog/top-updates-facebook-monthly-need-know-now/Summer is (almost) over 🙁 To cheer you up we’re back with the latest Facebook updates handpicked just for you. User needs are constantly evolving, and Facebook has been working hard to roll out even more features and processes to accommodate these changes. This time around, we’ve found fresh new features and a few that Read more… Top Facebook Updates That You Can’t Afford to Miss – September 2017 Edition

Lots of Facebook updates covered in this post. One of the biggest ones is that Facebook merging Ads Manager and Power Editor into one tool for creating and managing your ads and campaigns. As each grew in capability it was getting unwieldy to use both together and I'm sure difficult for Facebook to maintain two platforms.

There are many other changes to Facebook covered in the post. Worth a quick read.

How to Use Facebook Video Ads to Move People Through Your Sales Funnel

http://www.socialmediaexaminer.com/facebook-video-ads-move-people-through-sales-funnel/Are you using video in your Facebook ad campaigns? Wondering how video can best move people through your sales funnel? In this article, you’ll learn how to move prospects through three stages of the decision-making process by serving the right video at the right time. Why Use Video Ads in a Sales Funnel? Before you [… How to Use Facebook Video Ads to Move People Through Your Sales Funnel

Good post with examples of how to use video adds at each step of your sales funnel. High-value content at the top, enticing opt-in content in the middle, and retargeting with focused content at the bottom. Examples of each are included in the post.

Build Your Platform

The articles in this category cover your personal and business brand, your online presence.

20 Awesome and Free Stock Photo Sites for Social Media Images

https://blog.hootsuite.com/20-free-stock-photo-sites-social-media-images/If you’re a social media marketer, you know how difficult it can be to find the perfect image to accompany a post. We all know that photos are… 20 Awesome and Free Stock Photo Sites for Social Media Images

A good list to add to your sources for free images. Many of these go well beyond the cliche well-dresse people in offices that give stock images a bad name.

3 Tools That Increase Your Instagram Bio Links

http://www.socialmediaexaminer.com/instagram-bio-links-3-tools/Want to get more out of your Instagram bio link? Do you wish you could share multiple links via Instagram? In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio. #1: Promote 5 Links for a Single Instagram Account Linktree is an easy-to-implement solution to [… 3 Tools That Increase Your Instagram Bio Links

Three really interesting tools here. I am still an Instagram novice but I had been thinking about how best to use the one Bio hyperlink they give you. I had been thinking about building a custom landing page that I would update each week with the content I publish so that I could have my Instagram bio link always going to the same URL and I would either manually or automatically change the content of the page.

I had been thinking about building a custom landing page that I would update each week with the content I publish so that I could have my Instagram bio link always going to the same URL and I would either manually or automatically change the content of the page.

This article outlines three tools that basically let you do that without a custom page. They let you enter in a number of different links and give you a custom link you put in your Bio. I still might do my own page, but there are low cost, low effort options.

Grow Your Business

The articles in this category cover online business topics such structure, legal, accounting, and so on.

What Facebook Watch Will Mean for Marketers

https://blog.kissmetrics.com/facebook-watch-mean-for-marketers/It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and… What Facebook Watch Will Mean for Marketers

In my mind, this is the most interesting things Facebook has rolled out in a while. Facebook Watch is all about enabling people, brands, and organizations to create consistent episodic content.

Facebook Watch is surfacing as a new tab and there are a significant amount of “social viewing” features like groups linked to Facebook Watch shows, a live comment section for each episode, and more.

Right now this is not open to anyone to create shows but will be soon they say. What I like about it is that it gives a dedicated space for higher end content. I imagine a lot of brands and especially online entrepreneurs in the content business will use Watch for their weekly shows and Facebook Live for their more ad-hoc content.

That's my working plan for as soon as I get access to these features.

Introducing Wirecast 8: New Peer-to-Peer Conferencing, Facebook Live Comments, Multi-Viewer and More!

http://telestreamblog.telestream.net/2017/09/wirecast-8/Wirecast 8 is here! With a ton of new features and updates to make your live broadcasts (and life) even easier. We designed a ton of new tools just for you. Like new powerful new peer-to-peer conferencing, social media engagement features, iOS app, new audio capabilities and more! With tons of new features, we know you’ll love this new version as much as we do.

Introducing Wirecast 8: New Peer-to-Peer Conferencing, Facebook Live Comments, Multi-Viewer and More!

I use Wirecast for my live videos in most cases with plans to do a lot more in coming weeks. Wirecast 8 is a significant upgrade to the platform.

The new version makes conferencing and interview formats much easier since it is built in. I'm a bit disappointed in the high bandwidth requirements for that given my bandwidth challenged home location so I probably won't be able to take advantage of that. Zoom is much better from that perspective.

The Facebook Live commments integration and multi-viewer I will definitely be using. I just got a cheap 55″ 4k television I'll be using as my multi-view monitor.

I've also noticed that version 8 seems a bit faster, smoother transitions, and some other fit and finish improvements.

That's it for this week! Let me know in comments if you found any other interesting content this week!

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