Weekend Reading for Online Entrepreneurs – September 1, 2017

In this weekly post I curate the best of the content I found and reviewed for online entrepreneurs.
Image of StrongStart.fm - Design, Automate, and Outsource the Technology of Your Online BusinessI just launched the StrongStart.fm podcast! I am delivering a weekly episode and focusing my content on helping you design, automate, and outsource the technology of your online business.

Current episodes focus on building a WordPress platform for your business, live streaming, home studios, and much more. Head over to https://strongstart.fm/podcast for details.

Develop Your Expertise

The articles in this category are about self-improvement and learning.

How to Create Social Media Buttons For Every Major Network

https://blog.hootsuite.com/how-to-create-social-media-buttons/Encouraging social sharing among your customers and fans can be a great way to extend your online reach.

But no one’s going to share your content if it’s… How to Create Social Media Buttons For Every Major Network

This article is a good reference to all the different types of share and follow buttons you can create for the major social networks. I used to recommend plugins for this but most of them have gotten so bloated with extra features that they can slow load time quite a bit.

I changed over to just using a simple icon image and links created via each social network's documentation which is what this article covers.

What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

https://blog.hubspot.com/marketing/good-copywriting-practices-listMad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan — “It's toasted” — to differentiate the brand from its competitors…. What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

I talk about copywriting in some depth in Episode 19 of the StrongStart podcast. In that episode we break down the different parts of a blog post and provide tips for optimizing the copy of headlines, subheads, body text, etc.

This article takes a different approach and talks about the attributes of good copy overall. There are several great examples included which are then analyzed.

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading →… Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

This is a very unique article. It takes a number of topics that would normally be in a post about SEO like site structure, permalink structure, layout of pages and instead covers them from the perspective of Google Analytics.

The article shows that by structuring your site properly, it makes it far easier to see what traffic is doing on your site using Google Analytics.

Build Your Platform

The articles in this category cover your personal and business brand, your online presence.

24 Instagram Marketing Tools for More Followers, Likes & Sales

As Instagram marketing becomes less of a choice and more of a necessity for your business, it can be frustrating to have yet another social media account to post content to and promote – especially because Instagram is in a league of its own with its… 24 Instagram Marketing Tools for More Followers, Likes & Sales

Instagram… The social network I should do more with but never have the time! Maybe tools would help?

This article lists 24 tools for doing more with Instagram. Some of them are tools to improve your images, some cover scheduling, and the more for analytics.  I have started using Iconosquare which is one of the best for analytics and influencer search. Will be checking out some of the others.

12 Free Social Media and Brand Monitoring Tools We Love (and Why)

https://blog.hubspot.com/blog/tabid/6307/bid/29437/20-free-social-media-and-brand-monitoring-tools-that-rock.aspxReputation is everything. And on the internet, that couldn't be more true. It's important to always know what people are saying about you — whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms…. 12 Free Social Media and Brand Monitoring Tools We Love (and Why)

Here's another tool list but all of them are free or the free version of paid tools. These tools are for social media monitoring and follower management.

Some of the expected names like Hootsuite are in here but there are also some others that I had not seen before.

9 of the Best Free Video Editing Software to Try

https://blog.hubspot.com/marketing/video-editing-softwareIf you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things — like a camera and editing software…. 9 of the Best Free Video Editing Software to Try

Here is a tool list post where all of them were new to me. This list covers 9 free video editing tools. Some of them are bare bones and just let you cut and slice up your video files. This is a good thing, as high-end tools like Premier Pro can make it complicated to do even simple tasks sometimes.

Some of the other tools in this list provide more advanced features while still being free. Good finds in here!

Grow Your Business

The articles in this category cover online business topics such structure, legal, accounting, and so on.

Behind the scenes: What 1,000 True Fans can do for your business

https://www.growthlab.com/behind-the-scenes-what-1000-true-fans-can-do-for-your-business/The concept of “1,000 True Fans” was popularized by WIRED editor and best-selling author Kevin Kelly. He said:

“To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.”

Imagine. If you can get just 1,000 people to pay you $100 a year, that’s $100,000/year. It means you can have the freedom to create what you want to create. And it means you don’t need everyone — just 1,000 of the right people. Behind the scenes: What 1,000 True Fans can do for your business

An interesting article about what can be acheived in online business. Ramit is obviously a big name in this space and in this article he breaks down how a large portion of his revenue comes from his top 1000 fans, as discussed in the famous quote by Kevin Kelly.

Now when you have hundreds of thousands of people on your email list and a very mature business like Ramit does, of course those top 1000 will be high revenue. But it is interesting to see real numbers here which go beyond a lot of the basic income reports some folks publish.

3 Ways to Make More Affiliate Income as Bloggers

https://problogger.com/3-ways-to-make-more-affiliate-income-as-bloggers/Promoting affiliate products is still one of the most effective ways to make money from your blog.

Jayson DeMers points to affiliate marketing as an excellent entry-level place to begin monetizing your blog in this Forbes article, because it is easy to implement and free to start up (just taking a bit of your time).

One of the great things about affiliate income is that it works well with a blog with either high or low traffic. The key is promoting your blog and the products to the right audience – people who need the products you are promoting. With the right marketing tactics, you can make money from affiliate products. 3 Ways to Make More Affiliate Income as Bloggers

The headline had me thinking this might be a simplistic article but it has some decent depth to it. The article covers choosing the right products to be an affiliate for, how to promote them, and how to grow your portfolio of affiliate products over time.

How to Set a Facebook Ad Budget

http://www.socialmediaexaminer.com/facebook-ad-budget-how-to-set/Wondering how much you should spend on Facebook ads? Do you need to set a budget? In this article, you’ll discover how to set a Facebook advertising budget by working backward from the revenue you need to generate. #1: Set a Target Revenue Goal Defining a revenue goal for your campaign seems like a simple [… How to Set a Facebook Ad Budget

This is a fairly basic article but if you struggle with how to determine and setup a budget for your Facebook ad campaigns, it could be a good starting point for you.

The article covers setting up a basic two ad campaign: one to a blog post then a second retargetting readers of the blog with a lead magnet. What makes it interesting is the article starts with asking you to determine a revenue goal, then drills into how to use Facebook's analytics to determine a budget for your ads once you have some test data.

Instagram Ads Cost: The Complete Resource for 2017

https://adespresso.com/academy/blog/instagram-ads-cost/Instagram may not have existed a few years ago, but now the network boasts over 700 million monthly active users — making it an awesome platform for advertisers to reach their audiences. On top of Instagram being widely used, users are more likely to engage with brands on Instagram than on any other social media Read more… Instagram Ads Cost: The Complete Resource for 2017

I need to re-read this one as it's pretty deep. The article breaks down all of the different components that determine the cost of an Instagram ad.

I've run a decent amount of Facebook ads testing and learning different techniques but haven't focused on Instagram yet. Something I'll be looking at as I plan launches for later this year.

That's it for this week! Let me know in comments if you found any other interesting content this week!

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