Weekend Reading for Online Entrepreneurs – July 28, 2017

In this weekly post I curate the best of the content I found and reviewed for online entrepreneurs.
Image of StrongStart.fm - Design, Automate, and Outsource the Technology of Your Online BusinessI just launched the StrongStart.fm podcast! I am delivering a weekly episode and focusing my content on helping you design, automate, and outsource the technology of your online business.

Current episodes focus on building a WordPress platform for your business, live streaming, home studios, and much more. Head over to https://strongstart.fm/podcast for details.

Develop Your Expertise

The articles in this category are about self-improvement and learning.

How to Turn One Content Idea into a Fascinating Four-Part Series

http://www.copyblogger.com/fascinating-content-series/Sometimes it’s really helpful to prepare multiple pieces of content in advance. You might be: Launching your website and need to have articles already published on your blog Taking a vacation and need to have your content scheduled before you leave Looking for new ways to execute your content marketing strategy But how do you Read More… How to Turn One Content Idea into a Fascinating Four-Part Series

This post was interesting as it's a different take on creating multiple pieces of content from one topic. Usually you here about re-purposing which would be taking a piece of content and posting it to multiple places or formats. This article's approach is to take a topic and create a 4-part blog series about the topic.

I've done this several times with my productivity series, my WordPress series, etc. There's a balance between long form content which tends to help with search rankings and smaller multi-part blog series. A mix of both is what I aim for.

How to Decide What to Blog About: 6 Data-Driven Tactics for Choosing Blog Topics

https://blog.hubspot.com/marketing/research-blog-topicsHave you ever written a blog post you were sure was destined to go viral? You spent hours crafting each sentence — positive that your audience would devour each word, shared it on every possible social platform, and knew it would propel to internet fame in a matter of mere hours. You even thought about changing your LinkedIn headline to “Marketing Guru” — because why not? You were about to become one…. How to Decide What to Blog About: 6 Data-Driven Tactics for Choosing Blog Topics

This article applies to folks with a decent amount of traffic and gets into the topic of deciding what topics to blog about. A number of different factors are considered like what types of content resonate most with your readers already, what your competitors in your niche are doing, and so on.

The advice is a good analytical approach to choosing topics to blog about.

Build Your Platform

The articles in this category cover your personal and business brand, your online presence.

Facebook Leads Ads

Anytime someone discusses online marketing, the conversation almost always turns towards lead generation; which ironically is also the point where most people start hearing white noise and start tuning out. Although the term lead generation can sound quite dry and monotonous, it’s actually one of the most important parts of your digital advertising funnel. So, Read more… Facebook Leads Ads

Facebook Lead ads are something I keep thinking about implementing but never get around too.

The power of the lead ad is that it's the lowest friction way to get email subscribers from Facebook as they simply have to click the add and a link to opt in and all their information like name and email will automatically be populated and they never have to leave the Facebook platform.

There are obvious pros and cons to this but in many cases it makes sense to have a Lead Ad campaign as part of your overall paid traffic strategy.

9 Little-Known Instagram Features You Should Be Using

https://blog.hootsuite.com/little-known-insta-features/When you know absolutely everything a social network can do, you can surprise your audience and better engage them. There’s been a ton of exciting changes and updates… 9 Little-Known Instagram Features You Should Be Using

Being an Instagram novice, I am always on the lookout for posts like this that cover some of the lesser known but powerful features of the platform. This post covers nine features. All of them but one are relevant to users with any number of followers.

Grow Your Business

The articles in this category cover online business topics such structure, legal, accounting, and so on.

Everything You Need to Know About Facebook Groups

How many Facebook Groups are you in right now? I bet most of you wouldn’t know the exact number and couldn’t list off every single one. I know I couldn’t. You know what else I’d bet money on? That there are a few groups that you’d be able to think of immediately. Those that offer Read more… Everything You Need to Know About Facebook Groups

This is the most in depth article I've seen about Facebook Groups. So many questions answered in this post about setting up groups, moderating them, and more.

It includes some of the most recent Facebook additions to groups that help ease the burden on group admins or community managers. Definitely read and bookmark this one.

How to Submit a DMCA Takedown Notice

http://www.socialmediaexaminer.com/how-to-submit-dmca-takedown-notice/Do people copy your content and post it on their site without permission? Did you know the Digital Millennium Copyright Act (DMCA) can help? In this article, you’ll discover how to file a DMCA takedown notice to protect your content from plagiarists and content scrapers. What Is the DMCA and How Does It Protect Bloggers [… How to Submit a DMCA Takedown Notice

Inevitably, if you create enough good content, someone out there is going to steal or copy your content. The Digital Millennium Copyright Act (DMCA) provides a means for protecting your content and forcing the copied to be taken down.

Most people know some generalities of this topic, but this post provides step by step instructions and examples. A good article to bookmark for when these unfortunate circumstances arise.

That's it for this week! Let me know in comments if you found any other interesting content this week!

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