Weekend Reading for Online Entrepreneurs – July 21, 2017

In this weekly post I curate the best of the content I found and reviewed for online entrepreneurs.
Image of StrongStart.fm - Design, Automate, and Outsource the Technology of Your Online BusinessI just launched the StrongStart.fm podcast! I am delivering a weekly episode and focusing my content on helping you design, automate, and outsource the technology of your online business.

Current episodes focus on building a WordPress platform for your business, live streaming, home studios, and much more. Head over to https://strongstart.fm/podcast for details.

Develop Your Expertise

The articles in this category are about self-improvement and learning.

Video Authenticity: How to Perform On-Camera

http://www.socialmediaexaminer.com/video-authenticity-how-to-perform-on-camera-david-h-lawrence-xvii/Do you want to connect with your audience via video? Looking for tips to convey confidence and authority? To explore how to improve your on-camera performance, I interview David H. Lawrence XVII. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [… Video Authenticity: How to Perform On-Camera

This is an interesting podcast episode about authenticity on camera. With so many more people going Live these days on Facebook and other platforms, it opens up a new set of challenges. The energy level required for live video is much higher than say a podcast or other medium.

If you've presented in front of live audiences you know what I mean: you can be exhausted afterward. I've presented thousands of times from small audience up to a few thousand people. The larger the audience and the further “away” from you they are such as on the other end of a live stream, the more energy you need to put in.

This episode provides some great tips on dealing with these challenges.

How to Create a Facebook Live Show : Social Media Examiner

http://www.socialmediaexaminer.com/how-to-create-facebook-live-show/Want to broadcast a regular live show on Facebook with a co-host? Wondering how to plan all of the logistics for your show?

In this article, you’ll discover how to launch a successful Facebook Live show, with or without a co-host.

.. How to Create a Facebook Live Show : Social Media Examiner

Great article on how to plan and launch a live show on Facebook Live. There is a huge difference between consistently going live with ad-hoc content versus a planned, professional live show. This article covers each phase from planning, to promotion, to delivery.

Build Your Platform

The articles in this category cover your personal and business brand, your online presence.

11 Quick Actions You Can Take Right Now To Set Your Blog Up For Explosive Success

https://www.shoutmeloud.com/quick-blogging-actions-explosive-success.htmlYou can browse and read all the blogging tips on the ShoutMeLoud, but they will be meaningless unless you take action.

For your blog to be successful, you have to brutally channel your efforts on the things that matter most for your blog growth, and stop squandering time on trivial things.

Right now, I’m going to make it simple for you to take the necessary actions required to positively enhance your blog and set it up for explosive success. All I want from you is to set aside a few minutes and implement the 11 easy tasks I’m about to share with you here. 11 Quick Actions You Can Take Right Now To Set Your Blog Up For Explosive Success

This is a decent list of tactics to grow your blog audience. I'm about to embark on documenting and implementing a number of content promotion tactics in the coming weeks, several from this list.

No matter how good your content is, if you are not actively promoting it, your audience will be reading someone else's content that is.

8 Writing Tools for Crafting the Perfect Social Media Post

https://blog.hootsuite.com/writing-tools-social-media-post/Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Okay. As a social media marketer, there’s a good chance you aren’t penning from a typewriter. We also hope that wherever you do pen from… 8 Writing Tools for Crafting the Perfect Social Media Post

This is a short list post on tools that can help you write and edit content more efficiently. I covered several of these such as Grammarly and Hemingway App in Episode 22 of the StrongStart podcast about blog post editing.

There are some others in this list that I hadn't heard of before so definitely worth checking out.

3 Ways to Generate Leads Using YouTube

http://www.socialmediaexaminer.com/3-ways-to-generate-leads-using-youtube/Want to generate more leads and conversions with YouTube? Looking for organic tactics to help boost the performance of your existing video content? In this article, you’ll discover three effective ways to turn YouTube viewers into leads. #1: Drive Website Traffic With YouTube Cards YouTube cards are a marketer’s dream come true because they let [… 3 Ways to Generate Leads Using YouTube

This article covers three important ways to use your YouTube channel to generate leads. The topics are YouTube cards, end screens, and search. These are the paths from YouTube back to content or landing pages you want to promote.

You can create these natively in YouTube or through other tools such as TubeBuddy.

Grow Your Business

The articles in this category cover online business topics such structure, legal, accounting, and so on.

Google Analytics rolling out ‘ask a question' to get answers instantaneously

http://marketingland.com/google-analytics-ask-questions-intelligence-219961A little over a year ago, Google teased using natural language to get data from Google Analytics just by asking. That “asking a question” functionality has now arrived in Google Analytics and Google Analytics 360 globally.

The aim is to make it much easier for people throughout an organization to be able to get information they need without having to rely on data analysts or needing deep familiarity with the Google Analytics interface. Data analysts will have more time to focus on strategy, and the rest of the organization can get the information they need to understand how the business is performing online, the thinking goes. Google Analytics rolling out ‘ask a question' to get answers instantaneously

A glimpse of the future in this article. THe massive investment in analytics, voice, and artificial intelligence is starting to product some interesting use cases. In this example, you can basically ask Google Analytis questions verbally like “who's sending the most traffic to my site” That takes three seconds to say as compared to logging in, clicking around, and loading reports.

This is the tip of the iceberg for this type of technology. Look at the growth rate in the number of Alexa skills for Amazon's echo devices….

How I went from freelancer to agency on a shoestring budget

http://millo.co/went-freelancer-agency-shoestring-budgetI don’t think I took what is the normal path to starting an agency.

Six years ago I was pretty happy managing a small computer shop. I had zero children. I was training to run a half marathon. Life was generally pretty good.

Fast forward six months forward and I was on unemployment insurance, had a newborn, and a knee that was incredibly angry with my behavior.

Things change. How I went from freelancer to agency on a shoestring budget

Going the digital product or online course route isn't always the best path for freelancers. Sometimes moving to an agency model can be both fincancially and personally rewarding.

This was an interesting take on the latter, and how it can be done without a large budget or outside investment.

The Ultimate Facebook Business Manager Guide

https://adespresso.com/academy/blog/facebook-business-manager-guide/Twitter ads are easy. You’ve got promoted accounts, promoted tweets, and that’s about it. LinkedIn ads are also easy. You only need to follow our guide. 😜 But Facebook ads are a little more complex in comparison. That’s actually a good thing in the long run because you’re able to run incredibly sophisticated campaigns on Read more… The Ultimate Facebook Business Manager Guide

Great step-by-step guide on Facebook Business Manager and how to get your ad accounts and everything related to Facebook ads setup. There are dozens of screenshots in this post as well. This post is pretty close to matching an entry level Facebook ads course!

That's it for this week! Let me know in comments if you found any other interesting content this week!

Get you free download