Weekend Reading for Online Entrepreneurs – August 4, 2017

In this weekly post I curate the best of the content I found and reviewed for online entrepreneurs.
Image of StrongStart.fm - Design, Automate, and Outsource the Technology of Your Online BusinessI just launched the StrongStart.fm podcast! I am delivering a weekly episode and focusing my content on helping you design, automate, and outsource the technology of your online business.

Current episodes focus on building a WordPress platform for your business, live streaming, home studios, and much more. Head over to https://strongstart.fm/podcast for details.

Develop Your Expertise

The articles in this category are about self-improvement and learning.

How to Ensure Your Facebook Page Complies With Facebook Terms

http://www.socialmediaexaminer.com/how-to-ensure-facebook-page-complies-with-facebook-terms/Do you have a Facebook page for your business? Want to be sure your page isn’t disabled (or worse, shut down) for noncompliance with Facebook’s Terms? In this article, you’ll discover four tips to keep your Facebook page in line with Facebook’s Terms. #1: Name Your Page Accurately Setting up a new Facebook page can [… How to Ensure Your Facebook Page Complies With Facebook Terms

This is a short post but it outlines a couple of key points about keeping your Facebook page in compliance with Facebook's terms and conditions (which can change at any time so you need to check every once and a while).

Key points are naming your page appropriately, ensuring you have a privacy policy published if you collect data, and respecting copyright and intellectual property protections. I've heard of many people getting their accounts banned because they have background music in their videos that they down own the copyright to.

Our New Podcast: Social Media Marketing Talk Show

http://www.socialmediaexaminer.com/our-new-podcast-social-media-marketing-talk-show/Have you noticed the social networks seem to change every week? How can anyone possibly keep up, right? We have a great new (and free) solution for you–the busy marketer. I’m excited to announce the new Social Media Marketing Talk Show audio podcast. Each week your friends at Social Media Examiner bring you: #1 News: [… Our New Podcast: Social Media Marketing Talk Show

This one is a quick heads up about Social Media Examiner's new podcast? the Social Media Marketing talk show.

Social Media Examiner is basically becoming the CNN of social media. It's a very interesting concept in that the social networks, tools, and tactics change so fast, that it almost requires a realtime news source to keep up. That is basically what they are doing across several of their channels.

Build Your Platform

The articles in this category cover your personal and business brand, your online presence.16 of the Best Landing Page Design Examples You Need to See in 2017

https://blog.hubspot.com/marketing/landing-page-examples-listHow do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. … 16 of the Best Landing Page Design Examples You Need to See in 2017

I collect posts like these with lots of examples and add them to my swipe file in Evernote.

Most landing page tools like Leadpages provide a bunch of templates with drag and drop customization but often those templates get used by so many they almost become cliche.

That's when I run into trouble since I am not a designer by any stretch. At that point I go to my swipe file and look for inspiration. That's where this article now resides!

Marketers Weigh In: Which Live Video Platform Should You Use, and When?

https://blog.hubspot.com/marketing/best-live-video-platformDo you like to argue? I do. I come from a long line of debaters, negotiators, and general question-askers — and now, it turns out, sparking these discussions has become part of my job. That often manifests itself during our team’s lively Slack discussions … Marketers Weigh In: Which Live Video Platform Should You Use, and When?

This is very useful article. It covers the pros and cons of each of the main live video platforms and covers the expectations of the audiences in those networks. YouTube and Facebook audiences are quite different. The types of videos that work well on those networks differ.

Re-purposing usually a good idea, but that doesn't mean putting the exact same content on each network. The more “native” you can make your content to each network, the more successful you will be.

Grow Your Business

The articles in this category cover online business topics such structure, legal, accounting, and so on.Faceb

Why Your Ads Should Look 100 Years Old

https://blog.kissmetrics.com/100-years-old/Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh yeah, also tells time. An iPhone that has a new update every time you… Why Your Ads Should Look 100 Years Old

This is an entertaining piece on direct response ads and how some things change but many things stay the same, even over a 100 year timeframe.

There are some great examples of old ads in here from catalogs and newspapers placed alongside current ads from today. There are a few formula like “problem – agitate – solution” that continue to work over time given the nature of human psychology.

Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice

What is the biggest change to happen in content marketing by 2022? More than 25 experts presenting at Content Marketing World shared a list that’s practical and proactive, from formats to voice activation and personalization. Continue reading →… Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice

This is a great roundup post, both for the content itself and also as an example of how to execute this type of post well.

The first few predictions I spent a lot of time with recently: looking into personalization and user-specific content across my blog, podcast, and emails. I'm working on integrating everything with my email service provide / CRM (Drip) and building dynamic content.

The technology is evolving pretty rapidly and enable interesting scenarios like tailoring every page to each unique visitor.

ook Ads Bidding Experiment: Automatic or Manual? The Surprising Winner

https://adespresso.com/academy/blog/facebook-ads-bidding-experiment-automatic-manual/When it comes to Facebook ads bidding, marketers have two options: to use automatic bidding or manually set a custom bid. This leaves marketers wondering whether they should set a manual bid or let Facebook decide what’s the optimal cost-per-action. To date, there has been no case study on whether you’ll get cheaper results when using Read more… Facebook Ads Bidding Experiment: Automatic or Manual? The Surprising Winner

One of the more opaque aspects of Facebook Advertising is how to bid on ad space. This post outlines the results from testing different methods of bidding on ad space such as the automatic bidding that Facebook does for you vs. manuel bidding.

There are cases where each shines, but the key point is that in many cases manual bidding can outperform automatic. The key point though is this varies depnding on the scale of the campaign and other factors covered in the post.

That's it for this week! Let me know in comments if you found any other interesting content this week!

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