Weekend Reading for Online Entrepreneurs – August 25, 2017

In this weekly post I curate the best of the content I found and reviewed for online entrepreneurs.
Image of StrongStart.fm - Design, Automate, and Outsource the Technology of Your Online BusinessI just launched the StrongStart.fm podcast! I am delivering a weekly episode and focusing my content on helping you design, automate, and outsource the technology of your online business.

Current episodes focus on building a WordPress platform for your business, live streaming, home studios, and much more. Head over to https://strongstart.fm/podcast for details.

Develop Your Expertise

The articles in this category are about self-improvement and learning.

Content Amplification: How to Promote and Distribute Content Effectively

If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading →… Content Amplification: How to Promote and Distribute Content Effectively

Thi s article is a good example of how to think about content amplification: all the work required after a piece of content is done to make sure it is seen by as many people as possible. Examples of amplification include paid ads, display ads, social media, email marketing, and referrals.

There is a balance that must be struck between creating content and marketing your content. Many folks (myself included) focus too much on creating more content and sacrificing the marketing of existing content which means fewer people see any of it. This post discusses ways to avoid that.

How to Repurpose Blog Posts Into Instagram Albums

http://www.socialmediaexaminer.com/repurpose-blog-posts-into-instagram-albums-how-to/Are you looking for Instagram content ideas? Have you considered repurposing your blog content into Instagram albums? Grouping multiple images from a blog post into an Instagram album can bring engaging content to Instagram. In this article, you’ll discover how to combine blog posts into Instagram albums. Why Use Instagram Albums to Repurpose Blog Content? [… How to Repurpose Blog Posts Into Instagram Albums

This post covers how to repurpose blog posts into Instagram albums. This is an example of good repurposing where you are taking a core piece of content or idea and publishing it to multiple channels, but for each channel, you are making it native to that platform. Bad repurposing is where you take the exact same piece of content and plaster it all over every social network.

The networks each have their own audiences, style, and type of content people are looking for. If you take the time to tailor your content to each network, you should see much better results.

Build Your Platform

The articles in this category cover your personal and business brand, your online presence.

10 Ways to Distribute One Piece of Content (Besides Social Shares)

https://blog.hubspot.com/marketing/content-distribution-ideasLong gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work — it was far from effective. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself…. 10 Ways to Distribute One Piece of Content (Besides Social Shares)

This post has a few interesting ideas on marketing your content and some tactics I hadn't seen before. Some of them would take a while to make a difference, but they don't really add any additional time to do, so are worth doing.

One example from the article is adding links to your email signature or those of your employees. It's all these little things that add up to overall success.

Facebook Advertising: 8 Things Your Competitors Can Teach You

https://adespresso.com/academy/blog/facebook-advertising-competitor-tips/Ever heard the phrase “you’re one in a million?” Well, you’re literally one in three million on Facebook. Facebook advertising is a big jungle of competitors trying to get their stuff seen over yours. Their links clicked. Their products purchased.    🙁  Sure, you probably have creative tricks up your sleeve that will up your audience Read more… Facebook Advertising: 8 Things Your Competitors Can Teach You

This post covers 8 topics to think about with your Facebook ads and how you can learn to be better at them by looking at your competition. There are great examples for each of the 8 areas covered.

One that I liked the most was trying to get some kind of before and after message or imagery into your ads (Note: Facebook terms and conditions prohibit this in areas like fitness and health). The allowable examples I'm imagining are a person on the left looking overwhelmed and a person on the right looking calm if the ad is covering something like productivity tools.

Grow Your Business

The articles in this category cover online business topics such structure, legal, accounting, and so on.

Everything Social Marketers Need to Know About Micro-Influencers

https://blog.hootsuite.com/social-marketers-micro-influencers/When it comes to your social media strategy, bigger isn’t always better. You already know that influencer marketing can get you real results (it’s been shown to influence… Everything Social Marketers Need to Know About Micro-Influencers

On Instagram in particular, influencer marketing is really taking off. The idea is that you enter into an agreement with an influencer to promote your product in return for some form of compensation. The big celebrities have been doing this for a while, but the concept is becoming more broadly available via micro-influencers.

These are folks with thousands to tens of thousands of followers as opposed to millions. Micro-influencers can deliver great results if you find those that are in your target niche, have relevant followers, and have high engagement from their followers.

A deal could be a simple as giving them free access to your product in return for a specific number of posts to their followers. Or giving them a discount code they can provide to their audience.

This post covers a number of strategies and tactics.

24 Hot Tools and Apps for Social Media Marketers

http://www.socialmediaexaminer.com/tools-apps-social-media-marketers-24/Want to try some new social media marketing tools? Wondering which apps can enhance your social media audio, video, and images? In this article, you’ll discover 24 useful social media tools. #1: Narro Narro is an app that converts text articles into audio files so you can listen on the go. To convert a text article [… 24 Hot Tools and Apps for Social Media Marketers

Lots of tools in this post that I hadn't heard of before. Most are very small, utility type programs for text, audio, and video that can help save a lot of time and appear to be pretty simple to learn.

One I want to try is Narro, which lets you bookmark articles then the service converts the text of the article into audio you can listen to on the go.

That's it for this week! Let me know in comments if you found any other interesting content this week!

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