Weekend Reading for Online Entrepreneurs – August 18, 2017

In this weekly post I curate the best of the content I found and reviewed for online entrepreneurs.
Image of StrongStart.fm - Design, Automate, and Outsource the Technology of Your Online BusinessI just launched the StrongStart.fm podcast! I am delivering a weekly episode and focusing my content on helping you design, automate, and outsource the technology of your online business.

Current episodes focus on building a WordPress platform for your business, live streaming, home studios, and much more. Head over to https://strongstart.fm/podcast for details.

Develop Your Expertise

The articles in this category are about self-improvement and learning.


How to Write a Paragraph in 2017 (Yes, the Rules Have Changed) • Smart Blogger

https://smartblogger.com/how-to-write-a-paragraph/You want people to read your content, right?

But getting people to read your content in today’s world of speedy news, food, and pleasure is a challenge. You’re not just competing with other writers, but with everything online — cat videos, Kardashian gossip, Game of Thrones, etc.

With all the available alternatives, your readers are easily distracted. How to Write a Paragraph in 2017 (Yes, the Rules Have Changed) • Smart Blogger

The headline says it all: how you may have been taught to write is likely wrong in today's online world.

This article is all about structuring the text of your blog posts, namely, your paragraphs. We covered this recently in Episode 19 – Structure and Copywriting of our building a perfect blog post series.

The key is readability and keeping your reader engaged with your content. This post talks about length, rythm, topic, and other factors.

How to Write a Blog Post: A Bookmarkable Formula + 5 Free Blog Post Templates

https://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-htYou've probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more? So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?… How to Write a Blog Post: A Bookmarkable Formula + 5 Free Blog Post Templates

If you are looking to get more organized with blogging, this article is a good starting point. The article includes a simple formula for writing blog posts and a downloadable set of blog post templates.

For a deeper dive on this topic, check out my series on Building the Perfect Blog Post.

Build Your Platform

The articles in this category cover your personal and business brand, your online presence.

30+ Free Instagram Tools to Help You Grow Your Following

https://blog.bufferapp.com/free-instagram-toolsMore than 700 million people use Instagram and 400 million of those users check the app daily.

With such a large audience, and some incredibly business friendly updates such as Instagram Ads, Stories, and Business Tools, Instagram is becoming a must-have channel in many social media marketing strategies… 30+ Free Instagram Tools to Help You Grow Your Following

This is a good list of Instagram related tools. The list covers editing, scheduling, and analytics tools.

There is one that I use (Iconosquare) that I didn't see on the list but would also recommend. The others are worth looking at if Instagram is a big part of your platform.

How Push Notifications Can Increase User Engagement (With Examples)

https://blog.kissmetrics.com/push-notifications-increase-engagement/It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids, our smartphones have become as much a part of our lives as our opposing thumbs. But just how do companies get those opposing thumbs tapping when you’re not in store, checking… How Push Notifications Can Increase User Engagement (With Examples)

This article focuses on push notifications via SMS and how you can use them to increase engagement with your brand or content.

I don't use these typs of notifications yet but they can be powerful for folks that choose to receive them. Another model of push notifications is via your website using something like PushCrew which will pop up notifications on your device or desktop when you release new content.

Grow Your Business

The articles in this category cover online business topics such structure, legal, accounting, and so on.

How to Hire a Social Media Marketer | Hiring Guide: Recruit, Interview, Train

http://www.digitalmarketer.com/hire-a-social-media-marketer/Looking to hire a social media marketer?

This hiring kit will give you the guidance needed to hire the right social media marketer the first time.

The term “social media marketer” can refer to a wide variety of roles and responsibilities. You might be running solo and looking to bring in someone to jumpstart your social media marketing initiative. Or, perhaps you have an expanding business and are looking to add talent to an existing marketing team. How to Hire a Social Media Marketer | Hiring Guide: Recruit, Interview, Train

This is a good article to bookmark for the day when you can hire a social media manager or start building a team around your social media marketing.

The article is a hiring guide with a set of resources for the most common roles on a social media team. Job descriptions, interview questions, and more are included.

I assume these are what Digital Marketer uses day to day and they made a great piece of content out of something they already had developed.

Facebook Live Tools: An Essential Checklist for Creators

http://www.socialmediaexaminer.com/facebook-live-tools-checklist-for-creators/Wondering what tools and desktop software you need to produce a Facebook Live show? Looking for a guide to tech setup and pre-show production? In this article, you’ll discover how to manage the technical side of a Facebook Live show. #1: Gather the Equipment You Need for Your Live Broadcast During any Facebook Live show, [… Facebook Live Tools: An Essential Checklist for Creators

This is a great guest post by Ian Anderson Gray about all of the different tools you can use for Facebook Live.

In the time since I wrote my Definitive Guide to Facebook Live, a number of new and updated tools have been released. In addition to Wirecast and OBS which I covered, there is no BeLive.tv which is a completely web based platform, and other options like Crowdcast.

Conferencing software like Zoom now also let you broadcast to Facebook Live.

This article is good deep dive on the options.

How to Integrate Facebook Messenger Bots With Facebook Live

http://www.socialmediaexaminer.com/facebook-messenger-bots-facebook-live-how-to-integrate/Want more leads and conversions from your Facebook Live videos? Did you know using a chatbot can boost your results? Integrating Messenger bots with your Facebook Live broadcasts makes it easy for viewers to sign up for and receive your offers. In this article, you’ll discover how to create a Facebook Messenger bot that generates [… How to Integrate Facebook Messenger Bots With Facebook Live

This article is a great step-by-step guide for how to integrate a Facebook Messenger Bot with your live video strategy.

Bots are all the rage right now in online marketing. The key point is that the technology allows you to build a new “list” similar to your email list, only of folks that have engaged with you on Messenger.

In this article, the strategy is to create a lead magnet that you refer to during your live stream. Viewers opt in to receive the lead magnet via Messenger by typing in a keyword that you mention in your broadcast.

To make this all work you need a third party service, in this case ManyChat. The benefit is you easily start building a Messenger list alongside your email list.

That's it for this week! Let me know in comments if you found any other interesting content this week!

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