Weekend Reading for Online Entrepreneurs – April 28, 2017

In this weekly post I curate the best of the content I found and reviewed for online entrepreneurs.
Image of StrongStart.fm - Design, Automate, and Outsource the Technology of Your Online BusinessI just launched the StrongStart.fm podcast! I am delivering a weekly episode and focusing my content on helping you design, automate, and outsource the technology of your online business.
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Develop Your Expertise

The articles in this category are about self-improvement and learning.

Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide – Copyblogger

http://www.copyblogger.com/repurpose-distribute/Your audience is exposed to plenty of ideas. Everywhere they turn online and offline, they are bombarded with ideas. Ideas, ideas, ideas. Mostly filler and fluff.

Think about yourself. Do you need any more ideas to consume and consider?

What you need are someone’s best ideas. And what your audience needs — in fact, all that your audience needs — are your best ideas. Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide – Copyblogger

Re-purposing is a critical topic for success as a solo-entrepreneur in content-based businesses. This post on Copyblogger provides some great examples of how to re-purpose both audio and written content. I’m doing a bunch of work on this topic as well in terms of designing, automating, and outsourcing a good bit of the re-purposing effort.

To be truly successful, its not just a matter of posting the exact same content all over the place, it is more about taking the essence of the content and tailoring specifically for each channel you post to. That is what makes it more difficult, but in the end provides better results.

The Character Count Guide for Blog Posts, Videos, Tweets & More

https://blog.hubspot.com/marketing/character-count-guideWhen it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight — we’ll explain why.) … The Character Count Guide for Blog Posts, Videos, Tweets & More

This post is packed with very interesting data about both the maximum and recommended lengths for many different types of content. Examples include the maximum and recommended lengths for Facebook posts, videos, blog posts, and more.

The recommended lengths come from a number of different studies that measure attention and popularity of posts versus their length. While I am one who believes your content should be as long or short as needed to make your point or provide the intended benefit to your audience, it does help to know these numbers so that you can adjust if needed. These are also good reminders of the shrinking attention span of readers.

Build Your Platform

The articles in this category cover your personal and business brand, your online presence.

8 How-To Videos We Love (and Why)

https://blog.hubspot.com/marketing/how-to-videos-examplesHave you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart…. 8 How-To Videos We Love (and Why)

I am in the process of making a big push into video so I have been collecting posts like these that talk about different formats and approaches with good examples. I’m not by nature a good creative/design person but I do know and value good design and storytelling when I see it, so curate and emulate is the strategy for me!

Twitter Video: How to Create Engaging Video Content

http://www.socialmediaexaminer.com/twitter-video-how-to-create-engaging-video-content/Do you want to use more video in your Twitter marketing? Wondering how each type of Twitter video works? With the launch of its native live video service, Twitter is prioritizing video higher in the news feed, making it the perfect way to reach your audience more often. In this article, you’ll discover how to [… Twitter Video: How to Create Engaging Video Content

This is another good post on creating video content. It’s a quick read that covers different types of video content (live, pre-recorded, user-generated, etc.) and includes good examples of each.

Grow Your Business

The articles in this category cover online business topics such structure, legal, accounting, and so on.

9 Facebook Audiences With Extremely High ROI

https://adespresso.com/academy/blog/9-facebook-audiences-with-extremely-high-roi/What if I told you that you’re using only 30% of your potential Facebook audiences? When working on some customers’ Facebook advertising accounts, I’ve noticed that marketers mainly use Facebook’s Saved audiences as they’re the easiest to create. Sounds familiar? However, focusing your Facebook targeting on location, interests, and demographics isn’t often enough to run Read more… 9 Facebook Audiences With Extremely High ROI

This article you definitely want to read and implement if you run Facebook Ads (or plan to). There is some gold in here about the different types of audiences you can create and advertise to.

While these can be done at almost any stage of growth, they really come into play when you have some consistent (even if small) traffic to your website or blog. Prior to that you might have to advertise to more cold/interest-based audience first to get some traffic, then after that you can use these custom audiences.

The Four Statistical Concepts Every Online Marketer Should Know

https://blog.kissmetrics.com/four-statistical-concepts/Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers. In this post, I’m going to present four statistical concepts I believe will be valuable to anyone working in online marketing. Statistics: A Sexy Skill To some people, statistics may sound like a… The Four Statistical Concepts Every Online Marketer Should Know

After reading so many posts that tend to say the same things in overly simplistic terms, this post was a real treat as it goes into some depth on how to interpret numbers and statistics.

The first item (Pareto principle) is massively over-used, but the others are worth understanding like the difference between relative and absolute numbers, law of large numbers, and Simpsons paradox (as an aside, a life goal of mine is to have a paradox or razor named after me 🙂

My advice on this one is read it and get smarter about statistics and data!

That’s it for this week! Let me know in comments if you found any other interesting content this week!

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