Weekend Reading for Online Entrepreneurs – April 21, 2017

In this weekly post I curate the best of the content I found and reviewed for online entrepreneurs.
Image of StrongStart.fm - Design, Automate, and Outsource the Technology of Your Online BusinessI just launched the StrongStart.fm podcast! I am delivering a weekly episode and focusing my content on helping you design, automate, and outsource the technology of your online business.
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Develop Your Expertise

The articles in this category are about self-improvement and learning.

5 Ways to Write Faster

https://problogger.com/5-ways-write-faster/Running a business is a time suck of epic proportion. Planning, administration, product development, sales, delivery, email, bookkeeping, social media, marketing. It takes time. Throw in a family and you flit from demand to crisis without a moment to reheat that cup of tea you made three hours ago. Your blog post – that important but… 5 Ways to Write Faster

This post has good tips for anyone struggling with blog content and writing. The main points are separating planning from writing, doing a certain amount of writing every day, and so on.

Making writing a daily habit is something many recommend. I haven’t gotten there yet, but I do try to set aside a consistent time block to write my weekly content.

The Facebook Pixel: What It Is and How to Use It

https://blog.hootsuite.com/facebook-pixel/If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away to get the most out of… The Facebook Pixel: What It Is and How to Use It

This is a very easy to understand introduction to the Facebook pixel and how to install it. If you don’t have this on your site and tested to ensure it’s working, you really should do that ASAP. Even if you aren’t running ads right now, put the pixel on so that the data is being collected.

Build Your Platform

The articles in this category cover your personal and business brand, your online presence.

F8 2017: Camera Effects Platform and More From Day One

https://newsroom.fb.com/news/2017/04/f8-2017-day-1/Today marks the first day of F8 2017, our annual event where developers come together to explore the future of technology. More than 4,000 people attended the event at the McEnery Convention Center in San Jose, California, and millions watched the keynote via Facebook Live. Mark Zuckerberg opened the conference with a keynote about how… F8 2017: Camera Effects Platform and More From Day One

Facebook held there annual developer conference this week. There were many announcements related to virtual and augmented reality. The other big topic was improvements to Messenger and the bot platform it enables.

This is an area of extreme interest to marketers right now as this is a new channel which many thing will equal or exceed email marketing. I’m starting to dive deep on this myself. Digital Marketer has been covering this well on the Perpetual Traffic podcast and in their paid content.

How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads

http://www.socialmediaexaminer.com/how-to-create-ads-in-instagram-stories-guide-to-instagram-stories-ads/Do you advertise on Instagram? Did you know you can run Instagram ads in Instagram Stories? Instagram Stories ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience. In this article, you’ll discover how to create ads in Instagram Stories. What Are Instagram Stories Ads? In January, [… How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads

This is a step-by-step article for creating ads in Instagram Stories. I’ve not done any real advertising on Instagram yet but I have heard that there are improvements when using Facebook ads and the Instagram placement. For these ads in Stories, they appear between stories on Instagram and are full screen.

Grow Your Business

The articles in this category cover online business topics such structure, legal, accounting, and so on.

How Podcasts Work at Every Funnel Stage

http://www.convinceandconvert.com/content-marketing/how-podcasts-work-at-every-funnel-stage/Examples of how podcasts can work not just as thought leadership but also as tools for lead nurturing, customer retention, and more…. How Podcasts Work at Every Funnel Stage

This post is an interesting take on Podcasts. The post covers the different types of podcasts as they related to marketing funnels. Different approaches to content, audience, and

Strengthen Your SEO Strategy for 2017

Don’t just sit back and wait for Google to pass judgment on whether your content belongs on the first page of a SERP. Take these SEO actions to boost its value in the eyes of the bots – and your target audience. Continue reading →… Strengthen Your SEO Strategy for 2017

There are some good SEO tips and strategies in this post. Several free tools are described that can help you analyze both your site and your competitions. I struggle to find the time to spend on SEO but am working on several checklists and processes to start building into my weekly plans.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

https://blog.bufferapp.com/instagram-analyticsInstagram analytics are a key part of any Instagram marketing strategy. Without analytics, your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content? Analytics are often essential for answering your questions. With Instagram… The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

This is a great guide from the Buffer team on Instagram Analytics. It’s great for beginners as it includes a glossary of terms and definitions, as well as many example of the different free analytics available on the platform. This one is definitely worth a read.

That’s it for this week! Let me know in comments if you found any other interesting content this week!

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