Facebook Live: What To Do Before You Go Live | StrongStart.fm – 011

 

In this episode we're going to talk about designing a checklist of all the critical steps you need to do before going live on Facebook. From simple things like making sure your phone or computer is plugged in to the more complex such as verifying the audio and video from guests you may be interviewing. This episode will help you design your pre-broadcast checklist.

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In the previous episode, we covered three topics: your live streaming strategy, building a content calendar, and designing timeline templates for your broadcasts. Now that you have a plan for your content, you need to prepare to start your live broadcast.

 In this episode you'll learn:

  • Introducing Yourself and Your Topic
  • Greet Your Audience and Ask for Shares
  • Keep an Eye on Your Technology
  • Deliver Your Planned Content
  • Finish Your Broadcast With Calls to Action

Action plan:

  1. Download the free checklist
  2. Modify the checklist to suit your workflow
  3. Use the checklist to prepare for your next live broadcast


Get you free download

Links and resources mentioned in this episode:

The Checklist Manifesto

Definitive Guide to Facebook Live

Learn Facebook Live – Foundation

Transcript Download

Download a PDF of the Transcript

 

Transcript

Hey everybody, Dave Ziembicki here and welcome to Strong Start.FM. My mission is to help you design, automate and outsource the technology of your online business. In the previous episode, we discussed your live streaming strategy, building a content calendar, and designing timeline templates for your broadcast.

In this episode, we’re going to talk about designing a checklist for all the critical steps you need to do before you broadcast. This is part of a free content series called Definitive Guide to Facebook Live, which will be linked to in the show notes for this episode over at strongstart.fm/011.

Most people would probably agree that checklists are a good idea. Over the last couple of months, I’ve been putting a ton of time into creating checklists for all the different aspects of my business. They’ve become the key to how I automate and outsource large parts of my business and the daily and weekly repeat activities that I have to do.

If you want a good primer on checklists and why they can be so important, check out the book called the Checklist Manifesto by Atul Gawande. I’ll include a link in the show notes over at strongstrat.fm/011. In that book it gets into a lot of detail about how in critical professions like the medical industry or the airline industry or the military where you’ve got high risks and the cost of making mistakes is high, things like checklists help you remember all the different test that you have to do in the right order so that you don’t forget anything.

In the book, he basically provides a lot of evidence that shows no matter how much of an expert you are, no matter how often you do the same relatively complex tasks, you over time are definitely going to forget and make mistakes and that’s really what a checklist is there to help you try and avoid. The reason I’m investing a lot of time in building checklist is for a couple of reasons.

They help me do repeat task more quickly and efficiently. They’re really one of the keys to helping me outsource repetitive task to my virtual assistant. Basically anything that I have to do more than a few times, I write it down in a checklist and then in as many cases as possible, I give that checklist over to my virtual assistant and have them do that repeat work.

Another key benefit is they also let me improve over time by adding or removing steps and then measuring the results. If you're doing something consistently all the time because you’re using a checklist, what you can do is you can add a step or two and see if it’s improving your results.

You can also see, “Well what if I remove certain steps, is there a ways to do this more efficiently and consolidate the checklist down?” And then again see results. The key is getting it written down, doing it consistently, and from there you can make minor improvements that add up over time. Another reason I’m focusing on them in particular is they are fantastic pieces of content to share with you to help you automate and outsource all of your repeat tasks.

With that background, we’re now going to dive deep into creating a pre-broadcast checklist for your Facebook live or other live streaming show means. Live streaming is a fairly complex endeavor and I think one of the things that prevents a lot of people from consistently going live is they’re afraid of making a mistake or looking what they think is foolish on live video because they’re not prepared or something goes wrong technically during their broadcast and a lot of people will get flustered because they have to think on the fly of what’s going on here? Is there something wrong with my computer? Is there something wrong with my phone or my internet connection?

Again, they feel like there’s millions of people watching them and they’re stuck there running into problems. One of the reasons why you want to have the checklist that we’re going to go through in the next couple of episodes — this one for before you broadcast, another one for during your broadcast, and then a third for after your broadcast — is you want to be sure that you're setup perfectly before you start broadcasting live or click the “go live” button.

Having a check list is going to help both prepare you but also in most cases calm your nerves and things like that too because you’ll know, “Hey, I’ve got a well-tested, well repeatable process that I’m going to go through so I’m not going to forget things like take the lens cap off or make sure my microphone is working,” and so forth.

Now, if you’ve tuned in to episode’s nine or 10, you know that I define three levels of Facebook live broadcasting. They range from the foundation level where it’s low or no budget, using your smart phone into the professional level where you move in to multiple cameras and broadcasting from your computer, and all the way up to the elite level where you might have a dedicated home studio space and high end equipment and so forth.

I’m going to include items all the way up to the elite level here but obviously, you should pick only the items that are relevant to you and your situation and I’ll include links to sample checklists in the show notes over at strongstart.fm/011. So now we’ll delve into some items that you might want to think about for your check list.

Upfront, before each broadcast, you want to determine the topic, the format and the duration of the broadcast, these are just some of the basic preparation steps there. In the previous episode we talked about content calendars and then how you can plan a month or two ahead of time. We also talked about what I call broadcast timeline templates, which is once you’ve decided on the format of your show or of an individual episode, you’re going to know things like that relative duration, whether you’re going to have multiple segments, whether you’re going to have guests and so forth. Determining the topic format and duration upfront is obviously key.

You also want to determine where you’ll be going live from, is that going to be from your profile, your fan page, inside of a Facebook group that you manage or inside of an event. So you want to think about that. You also want to decide whether there will be any in studio or remote guests for this broadcast. So are you doing any interviews, are you going to have a cohost or anything like that. Obviously from there, it’s going to determine a bunch of different things that you might have to do to prep.

If there’s going to be guest on the broadcast, you want to be sure to schedule and confirm their availability, the other thing you want to do is determine the benefits for your audience of this broadcast. You want to think about each broadcast just like you would a core piece of content where you want to think about what’s the benefit to the audience, what are your calls to action going to be? What are the things that you are going to try and communicate in that episode that’s going to be of value to your audience?

You also want to determine when you’ll broadcast. Again, if you’re broadcasting live, you want to obviously be broadcasting hopefully at a time when most of your audience is online. For Facebook in particular, if you want to find that out, log into your Facebook page, go to insights and then in the post section and then select when your fans are online tab. This will give you some data showing you when the largest percentage of your audience is online.

Now, of course, not all of us are going to be able to broadcast during that time. If you have a full time job or something like that and it happens to be that the time your audience is most online is 10 o’clock in the morning and that’s why you’re at work then you’re obviously not going to be able to broadcast at that time.

But, if you have the ability there, you might see a different spikes where basically, maybe most, the highest time your audience is online is it might be at 10 in the morning because they got bored at work and they’re messing around on their computer. Maybe there is a second peak at night at 8 o’clock once people are home and their kids are settled or something like that. You may not be able to go for that top most time but there might be some other peaks in there that you could take a look at and go live during those times for the maximum reach.

The next thing you want to think about regardless of whether it’s Facebook or some other channel is, you want to write your headline and your description for the live show ahead of time. You know, it takes a while to come up with a really good headline that’s going to catch people’s attention so that’s not something you want to do once you’ve announced, “Hey, I’m going live on Tuesday at 10 o’clock in the morning,” and it’s 9:30 and you’re trying to get the post prepared and its like, “Oh, I need to think about a headline now.”

That type of stuff, the headline, the description, the benefits, you want to have all that done far and advanced so that you’re either just reading that off the teleprompter or you’ve just got it in your head and you’re going to be able to deliver those items and get the post configured very quickly.

As I mentioned, you really want to think about your call to action ahead of time before you go live. So, are you going to ask them to go over to a landing page to give them a lead magnet, are you going to ask your audience to complete a survey or just have a general, “please subscribe to my channel or to my page or like my page” type of call to action. Whatever the call to actions are that you’re going to have any episode ahead of time, before your broadcast, you want to validate that those items work.

So again, if it’s a landing page and an opt in, an email, do a test run on that. Go through with your account or a dummy account and make sure that everting that you’re going to direct people to during your live broadcast are working links and that the workflow behind them is configured and setup and you confirm that everything’s working there.

Another thing you want to figure out is to determine whether you plan to use this live video later in terms of content repurposing or as something that you will advertise or boost. What I mean by that is that if you plan to deliver some content that you think is going to be relatively ever green and where you might later boost this post to expand the reach of the video or otherwise use it in an ad or something like that, you do want to think about that ahead of time.

Because it may change your content delivery a little bit. You may not make references to something that’s in the news that day or other offers that you might have that might not make sense a couple of months later. So you just want to give that a think ahead of time because again, it might tune a little bit how you deliver your content.

The other thing you want to do ahead of your broadcast is obviously tell your fans ahead of time when you’re going to broadcast. That’s going to depend basically on whether this is a consistent weekly or daily show that you’re doing or whether this is a one time broadcast that you’re going to do sort of ad hoc between maybe some of your other scheduled  broadcast.

Regardless, you do want to have some method of letting all of your potential audience know ahead of time that you’re going to be doing that broadcast. That’s going to drive more people to be there in the beginning and the more people you get at the beginning, the higher the likelihood that they’re going to share and expand that live video out to other people who may not already be on your email list or any of your current social media channels.

So there are a lot of different ways to do that in terms of social media scheduling. There are also ways now you can do that where you can do live video inside of Facebook events. You could think about creating an event inside of Facebook and utilizing that so the people can be notified ahead of time and subscribe so that they get reminders and so forth. Whatever you could do ahead of time to make sure that the more people know that you’re going to be going live at a certain time, the better.

A lot of those steps had to do with preparing for the show and those steps you could do days or week or two in advance, depending on how mature you are with your content calendar and how far out into the future you’re able to plan. The steps we’ll talk about to next are some things you’re going to want to do basically the day of the broadcast and even the hour before the broadcast, in terms of getting all your equipment technology setup.

One thing you want to do is verify your connection speed. If you’re on home internet and it’s relatively consistent, this you might only need to do every once in a while just to make sure that your home network and wireless or whatever you’re connected to are configured but if you move around a lot, if you're broadcasting while you're traveling, you want to verify that connection speed and really just make sure that you’re going to have of an internet connection there to have a successful live stream and that it’s not going to cut out right in the middle of it or anything like that.

Next thing you want to do is, if possible, turn off any other computers or devices in your location that might consume bandwidth on your internet connection during the broadcast. This is something I struggle with daily because I live in a great remote mountain location on a lake with my family but I have absolutely terrible internet connectivity here. At best, we get one or two megabits per second over DSL and pretty much if anybody else in the house is doing anything with their internet connection while I’m trying to do a live broadcast, often it will drop me below some of the minimums required even just for Facebook live or something like that.

This is a key step for me, it might be a key step for you. Make sure that absolutely everything that might be consuming bandwidth is turned off both on your machine and on others. You also want to make sure your computer and all software is up to date. This is just something I would still check in every time before any live broadcast just to be 100% sure.

Some systems today, windows 10 and some others, every once in a while, there’s going to be a mandatory update where it’s going to forcefully reboot your computer regardless of what you might be in the middle of doing. If you’re at the professional or the elite level there and you’re broadcasting through your computer instead of Facebook live, obviously you don’t want a mandatory reboot happening in the middle of your live broadcast.

Make sure you’re current, up to date, you have no updates or reboots pending in the queue and that will eliminate that from ever happening for you. If you’re broadcasting from a laptop, obviously you want to make sure your computer’s plugged in, same scenario there, you don’t want low battery warnings coming up or what your machine running out of battery in the middle of a broadcast.

If you are broadcasting from your computer or even from your phone, you want to turn off all notifications. One of the things that you might want to do in a smartphone situation is, put the phone into airplane mode and then go back and just turn on either Wi-Fi or your 3G or 4G internet connectivity, whatever’s going to get you connected to the internet, leave everything else turned off.

Couple of reasons for that; one is it will in most cases it will help you prevent notifications, it will also prevent your battery from running out ahead of time in case you're not able to have your phone or your laptop plugged in. Nothing’s more annoying when you’re listening to a broadcast as an audience member than the dings that you suddenly got an email or an incoming Skype call or any of that kind of nonsense. You don’t want any of that obviously happening when you’re broadcast live.

Another thing that a lot of people forget is you want to verify that none of the applications or screens or anything that you have open on your devices have your address or your passwords or credit card numbers or anything like that visible. In most cases, this really is just a view. You’re going to be switching back and forth between maybe a camera shot and doing screen cast of things like that.

I’ve heard of cases where people have accidentally left a credit card sitting on their desk and while they’re live broadcasting and people in the audience were able to see that then, you know, have some nefarious folks that are potentially going to cause you trouble there. So the main thing is, just do a sweep around, before you go live, everything in view of the camera or everything that you might show on your screens if you’re doing screencast. Just make sure there’s no information showing on there that you don’t want the entire world to see.

Another thing you want to think about is turn off all extraneous sources of noise. If you happen to have a loud heating or air conditioner or if some of your computer or something else makes a lot of noise, you want to make sure nothing is going to come on during your broadcast that has a significantly higher noise level.

There are some ways in post-production you can take care of some of these things but that just adds a lot of steps and complexity where if you avoid it in the first place, it’s just going to help you out. That’s another one I do here whenever I do a podcast or live broadcast, our heating and air conditioning system cranks out a lot of air and when that thing winds up, I don’t want that coming through on my audio.

So before I start a podcast recording or before I do a scheduled live stream, I just head over to the thermostat and turn it off for that period of time. If you’re filming at home, make sure your family knows you’re going live and in a reasonable way trying to ask them to minimize any noise. That’s one of the things I record my podcast at 4:30 or five in the morning is before everybody’s awake and it’s pretty much dead silent in the household between 4:30 and 6 o’clock so that’s a great time for a low noise environment for me.

As I’m recording this, there was a viral video going around the internet where some guy, I think it was a professor or something like that was doing an interview on the BBC live video from his home office and a three or four year old kid of his sort of sneaks into view behind him and for a long time he doesn’t know it and the audience is checking it out as the kid’s sort of dancing around and doing stuff behind the scenes and then eventually the mom or the nanny or something crawls into the room and tries to extract the kid from behind the live video.

That one was funny. Some cases, it might be a bit disruptive to your live broadcast there. So you want to avoid that by closing the door or otherwise indicating that you’re going live so that anybody in the home or in the office knows that that’s going on.

Next up, we’ll talk about a few things from a technical and sort of camera setup perspective. Depending on your setup, whether it’s phone or at the professional level with external cameras and webcams and things like that, make sure all your cameras are stabilized, you have tripods or stands. Verify your framing and lighting in each camera.

So if you’re just using a smart phone and it’s going to be seated in a mounted, in front of you in the desk, that’s fine, you know, reverse the camera, make sure you can see what your audience is going to see, confirm that the top of your head is not cut off or it’s pointing off to one side or there’s anything distracting in the background or anything like that.

All of us have made these mistakes and that’s why we have them on checklists, right? You get through a great broadcast and it’s like, “Whoops, half of my face was out of frame,” or something like that. Obviously looks unprofessional if that goes live so you want to try and avoid that. Depending on the camera you’re using, you may be able to adjust the white balance, the color profile, and all kinds of other relevant setting in your camera to ensure there’s consistent color in each shot.

What that means is if you’re broadcasting form the professional or the elite level where you might have two or more cameras pointing at you or different content, what you want to do is set those cameras up and color correct and white balance them in a way such that when you switch between the two, the color doesn’t look dramatically different, right? Depending on your background or your desk surface, those settings in the cameras can make a dramatically different view of what the color looks like.

Let’s say you have a brown desk surface. If you switch between two cameras and your desk is in view in both of those camera shots, you don’t want one looking like a really light brown and another looking like a really dark brown. It just makes it a little bit jarring when you switch between sources. Again, that’s more of a higher end scenario but if you are in that high end scenario, you want to make sure you do all that technical configuration of your cameras upfront so that it looks relatively seamless when you switch between the shots.

Some of that type of color correction can be done in the camera, sometimes it can be done inside of your broadcast software. So again, that’s just something you want to do ahead of time. Again, in advanced scenarios, if you’re using like a green screen background where you’re going to do chroma key and overlay your video over top of some other type of background, you need to make sure that your background is lit evenly. If you’re in a super high end scenario, you’re doing a virtual set or anything like that, you want to make sure each of your input sources are there invisible within the virtual set and configured and aligned properly.

If you’re using any time of real time crawls or titles or overlays or anything like that, you want to verify that those sources are functioning. If you’re going to be filming with relatively no movement, like if you're going to be sitting behind a desk or standing behind the desk the whole time and if you’re in a controlled lighting environment like a studio or something like that, you can disable a lot of the automatic adjustments on your camera. So you can disable autofocus, auto white balance and things like that.

Every once in a while, if there’s motion and all those automatic settings are enabled, the camera might get confused a little bit and then you might go blurry before it finds the focus again. Or, you might have a very temporary change in lighting and then that causes the white balance to want to auto adjust. Again, if you’re in a controlled environment which hopefully you are for any regular, weekly broadcast, those are the types of things you want to go through and just disable all that automatic stuff. Get it setup properly in the camera, disable all the auto settings and that way you know that your video is going to be consistent the whole time through your broadcast.

If you’re doing any kind of demonstrations or screen cast, you want to make sure your content is queued up, any web pages you're going to go to are pulled up and so forth. It’s always annoying even if it’s quick, where somebody’s doing a demo and you got to say, “Oh sorry, you’ve got to go to this webpage, happens to be slow, let’s wait 20 seconds,” and then it comes back. You want to avoid as much of that as possible in your videos. Any other content you’re going to use during the broadcast, queue that up ahead of time and just make sure it’s ready to go so that you could switch over to it as soon as you’re ready in your live broadcast.

If you're interviewing guest over Skype or Zoom or anything else that, ensure that the sessions are established, validate that the audio is properly setup and brought into your broadcast software. Now, this gets into a relatively advanced setup scenario where you need to make sure you don’t have any audio echo or anything like that, and you need to make sure that you're sending the audio minus your interviewer or interviewee back to their session.

What that means is if you got Skype coming in to your computer and you’re going to be interviewing a person, maybe bringing in pre-recorded clips and things like that. You’re going to need the person you're interviewing to hear all of your outgoing audio except for their own audio, right? You don’t want to one to two second delay of that person’s own audio coming back into the signal on their side.

The technical term for that is called mixed minus type of scenario. It can be setup in almost any broadcast software that you’re using like Wirecast or OBS or anything like that. It’s just something that you’re going to need to double check that you got the right audio coming in to your system and you’ve got the right audio going out.

So in your broadcast software, you want to make sure you're adding each input source so those can be cameras, microphones, screener cast, prerecorded clips and so forth. All that stuff can get added into the software ahead of time and then it’s just usually a one click exercise to switch between them.

If you are using a broadcast software like Wirecast, OBS, and multiple audio sources, you’re going to want to make sure that when you're switching between the audio sources, all the levels are equal. What that means is, again, before your broadcast, test each of your audio sources and adjust the levels in there. It’s going to depend on your technical setup. You know, in my case, most of my audio is going to a mixer before it even gets into the broadcast software. I’m usually adjusting all my levels over on the mixer but most of this broadcast software also usually have a basic mixer inside of them.

What that lets you do is just individually adjust the volume and the levels of each of your sources so that that way, they are even and when you switch between them, there’s not a noticeable difference in the audio levels. Again, as I mentioned, if you’re going to be using titles or graphics on any of the shots, you want to make sure those are staged. The other thing, again, if you’re using advanced software is you want to verify that any of your cuts or transitions are configured.

What that means is if you’re going to switch, let’s say between a webcam that’s pointing at you and a screen cast where you’re going to demonstrate something, most of this software’s enable all kinds of different transitions. Some are just a generic fade, some of them are cross dissolve or a pattern or anything like that. If you have a particular preference for those, you want to configure that ahead of time and test it.

At the higher end, some of the broadcast software like Wirecast Pro, which is what I use, enables separate isolated recordings for each camera source so if you want to enable that, just make sure that’s configured ahead of time and what that basically means is, in some cases, I’ll do a two camera setup right? One camera pointing directly at me and maybe one camera from off to the side. A lot of times what I’ll do is I’ll do an isolated recording of each of those cameras.

Now, the reason for that is if later I’m going to maybe turn this into an edited video and take my live stream and repurpose it by having the two angles recorded, I’ve got more options there in post-production. If I didn’t do that then the only recording I would have would be the final product that I stream live where I did switching between the cameras live. In post-production, I might notice something like, “Hey, during the live video, I was moving around or doing something that maybe I want to switch to the other camera view instead of having the head on view,” or something like that and by having an isolated recording of each, it gives you the opportunity to basically reedit during post what your final output looks like. Again, higher end feature, probably not something everybody is going to do but again, if you’re doing these prepared sessions and especially if you are treating your live streams like mini courses or mini trainings or anything like that, you may well want to repurpose them later so it might make sense to do that isolated recording of all the different audio and video components.

The next thing you want to do as you are getting close towards starting your live broadcast is configure your broadcast software to stream to whatever your destination is. So if it’s Facebook Live, or YouTube Live, or whatever it might be, if your software supports it you may be able to set up the live stream specifically with inside the software to that particular destination.

So as an example with Wirecast, there’s pre-configured settings for broadcasting direct to Facebook Live so you actually authenticate to Facebook and do all the set up inside of Wirecast itself. In advanced scenarios, you might have to go to the Facebook side and get a custom RTMP URL and stream key and then plug that into your broadcast software.

So there are scenarios where you might be doing that and in really advanced scenarios where you might be streaming out to multiple destinations at the same time through something like Switchboard or Restream, you’re going to need to go to that software, configure the streaming URL and get your stream key from up there and then plug that into Wirecast or OBS, and then in those solutions, you need to connect to each of the individual sources that you’d be broadcasting to, like Facebook or YouTube.

So in those scenarios, it’s basically a two hop type of thing. It’s going to go from your computer up to that service and then from that service to the final destination. So in that scenario, you need to be configuring your software with the URL and the steam key of the re-broadcasting solution and then up in the re-broadcasting solution, you connect that off to Facebook and YouTube and everything else. So again, ahead of time you want to make sure that those are there.

When you’re broadcasting live to Facebook, especially if you use the custom RTMP scenario, you can see a preview of your stream before you go live. So a lot of times that’s a nice way to do it because you can verify that everything is working before you click that “go live” button. In Wirecast I believe if you’re configuring it straight to Facebook Live from there, once you click that “go live” button it’s automatically setting up the stream and going live and you don’t really have a chance to easily see that preview.

So just a couple of options you want to think about there. But the bottom line is you want to get all your software set up, tested and ready to roll before you click the “go live” button and start broadcasting your content. So we’re almost to the end of the checklist now and we’re just about ready in this flow to start our live broadcast.

So last couple of things you want to do is verify your microphones. Depending on your set up, again if you just are speaking into your phone on a mount, sitting at your desk or something like that, move it relatively close to you. You may want to think about a separate little directional microphone for your iPhone or Android. Rode makes some things that clip right to the phone and then you’ll get a little bit better audio than the small microphone that’s built into it.

If you have notes or a teleprompter or anything like that, you want to make sure that they’re prepared and that they’ve got the content and the notes for the broadcast that you are about to do and then, depending on your content type, you want to think about how long you’re going to be broadcasting. Longer periods of time on Facebook tend to bring more viewers because it gives them time to tune in and listen and potentially share with their friends, but you want to know ahead of time in your broadcast roughly how long you’re going to be going for.

Reasons for that include you might want to have a glass of water there that you can take a sip off during the broadcast. You’re going to want to prepare your audience for how long the broadcast might be and so forth. So at that point, now that you’ve gone through and thought about some of these different items and gone through your checklist, you should be fully prepared.

Now how you use the checklist really depends. Some people like to have a written checklist and they’re literary checking off or writing a check box next to each item as they go. Some people like to have it in an application on their computer and click each task as they go but one of the real values of a checklist is you definitely want to have it written down in some form somewhere and then you do want to be going through each part step-by-step and physically acknowledging that you did that item.

So, like I said, either with a written checkmark or a click of a button on your computer or something like that because that’s really where all the mental and psychological benefits of having a checklist come in. If you know that your process every time is going to be to have the checklist there, a blank copy of it and you’re going to go through each step, even if it’s the thousandth time you’ve done it, that’s where the value comes in. That’s what puts your mind at ease once you’re in the broadcast and that’s to make sure that you’ve gone through and done every item that made it onto your list.

So that was a lot of different items that we went through. That was probably 30 or 40 different individual things you might want to think about in your checklist. Like I said, that included everything all the way up to the elite levels so when I talk about elite, I’m talking about dedicated home studios, multiple pieces of equipment and software, and relatively high end scenarios. If it’s down just in the foundation level where you’re just going live on your phone with maybe a few accessories and things like that obviously you’re only going to choose a few pieces of this checklist.

But even there, the idea is to make it the same every time. The simple stuff, making sure that it’s plugged in or the battery is not going to go dead and all these types of things. That’s the difference between a flawless broadcast and one where you have maybe a major issue where your phone dies right in the middle of a live broadcast.

So again, the checklist are important. What I suggest you do as an action plan here is you’ve listened to this, I’ll have the examples of these checklists over in the show notes over at strongstart.fm/011 and what you want to do is start thinking about your checklist. Take my list to items, customize it, add stuff, remove stuff, make it relevant to your particular scenario and your particular set up but you definitely want to have a pre-broadcast checklist before you go live.

So hopefully that content is helpful and gives you some ideas of what you might do for your own pre-broadcast checklist. In the next episode, we’re going to go through a second set of steps, which is what to be doing during your broadcast. So some things to think about once you’ve clicked that go live button. You’ve got your content all created ahead of time.

But there are a bunch of different things you need to be doing during the broadcast to make sure that it is continuing to go flawlessly and to make sure that you get through all of the critical items that you planned for that episode to deliver all the benefits to your audience. So that’s what we’re going to talk about on the next episode.

Now for a link to the Definitive Guide to Facebook Live and all the other resources that I mentioned in this episode including some of these checklist examples, you can head over to the show notes at strongstart.fm/011. So I want to thank you for joining me today on this episode. If you’ve been enjoying the content here on StrongStart.FM, it would greatly help us out if you could give us a quick positive review over on iTunes.

My goal is to help as many people as possible reach their goals so we need your help to spread the word. I’d also like to encourage you to join my free membership academy. In addition to easy access to every download and free resource that I have created over the last two years, you also get additional exclusive member content and access to my private Facebook group.

So to join us, head over to strongstart.fm/joinfree. So I want to thank you for joining me and we will see you again on the next episode of StrongStart.FM.